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The IPM reports on Tesco's new policies for handling suppliers money off coupons
The Institute of Sales Promotion is changing its name to the Institute of Promotional Marketing, a...
Nik Myers of JPMH outlines the promotional campaign that won them the IPM Grand Prix Award for 2010
Nik Myers of JPMH outlines the main challenges of the promotional campaign that won them the IPM...
Key insights of the promotional campaign that won the IPM Grand Prix Award for 2010
Importance of timing in the experiential campaign that won the ISP Grand Prix Award for 2010
Campaign components in the experiential marketing campaign that won the ISP Grand Prix Award for...
Partnerships in the experiential campaign that won the ISP Grand Prix Award for 2010
Use of Ladies Days in the experiential campaign that won the ISP Grand Prix Award for 2010
The effectiveness of the experiential campaign that won the ISP Grand Prix Award for 2010
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