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Cheque Express

Cheque™Express Online The average response to direct mail in the UK is about 5%. Not particularly impressive when you consider that direct mail is failing 95% of the time. We have devised a unique direct marketing system which SIGNIFICANTLY improves response rates and has great flexibility - it can be an integral part of any direct marketing campaign.

A real cheque! Made payable to the company or individual in line with client's objectives.
To cash the cheque customers must respond to client's requests printed on the reverse of the cheque.
Recent examples include: use as an order form, education and staff training, to impart product knowledge, forum for market research, to trigger website traffic.

We view the completed reverse of the cheque online prior to clearing via a unique processing system provided by our business partner Barclays Bank plc.

Effects
Proven track record - response rates up to 25%.
500% more effective than the national average of direct mail.
Immediate attention and impact of cheque when received.
Cost effective alternative to sales calls.
Targeted customers react quickly.
Criteria data effectively collated .

PLATFORM

We are:
An award winning, independent, full service agency established in 1984
Consultant members of both the Institute of Sales Promotion and the
Association of Promotional Marketing Consultants (Ireland)
Members of the DMA
ISO 9001 accredited
Our ISO 9001 accreditation ensures best practice procedures, effective systems, sound structure, constant evaluation and a continuous improvement plan, a transparent paper trail with accountability and professionalism. It is incorporated in everything we undertake.

We offer:

A stable of incredibly innovative and unique, exclusively researched and developed specialist promotional products designed to support bespoke promotional campaigns. They are all proven, highly effective and ensure maximum return on investment. Cheque™Express, Track™Back, Money™Bags, Cash In A Flash, Quids™-In and our latest digital additions Learn to Earn and the Online Personal Reward Programme.

We have in house:
A creative floor and design studio supported with the latest hardware and design software.
Our own Mission Control aka the operations department responsible for all promotion management and administration, handling, fulfilment, redemption processing, dedicated customer hotlines, PO Box management services and reporting.

Contact Information:

T: +44 (0)20 8449 9950
F: +44 (0)20 8449 7307
E: gt@platform-marketing.com
W: www.platform-marketing.com
A: 2-3 John Oliver Buildings, 53 Wood Street, Barnet, Hertfordshire, EN5 4BS