Branston Beans - Promotional Case Study

The Great British Bean Poll

"The Big Kick's success comes down not just to your great approach to the brief, nor the superb creative. The real magic and the piece that truly sets the team apart is the sense of ownership they have demonstrated whilst delivering this activity." Martin Hall - Premier Foods

What Branston Wanted An exciting and memorable campagin that forced consumers to reappraise the taste of baked beans in favour of Branston

What The Big Kick Delivered A large-scale taste challenge which resulted in 74% of consumers voting for the taste of Branston Over 3 million consumers sampled A campaign that generated PR on Richard and Judy, The Daily Telegraph, Radio 4, The Guardian and The Sun

Industry Acclaim Winner of the ISP Grand Prix 2006